In This Guide
Social Research Methodologies
Quantitative vs. Qualitative
Quantitative research focuses on "collecting numerical data that are analysed using mathematically based methods (in paricular statistics)" (Aliaga & Gunderson , as cited in Muijs, 2011, p. 1).
- Correlations, causations, and other relationships between variables are often analyzed through statistical and mathematical means.
Qualitative research focuses "collecting, and/or working with text, images, or sounds" (Guest, Namey, & Mitchell, 2013, p. 3).
- Various data collection and analysis methods can be utilized as well as diverse theories and frameworks.
Some research in the social sciences utilizes both quantitative and qualitative aspects.
Below a non-exclusive list of some of the methodologies used regularly in social research; often these methods can be used as keywords when searching to find studies performed with similar methods.
|Action Research||Longitudinal Research|
|Case Study||Media Analysis|
|Content Analysis||Mixed Methods|
|Focus Group||Regression Analysis|
|Historiography||Social Network Analysis|
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