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Communication (COMM) 112: Media Analysis  

Suggested resources for your Media Analysis assignment. Be sure to check out the Databases, Trade Publications, Government Resources, Non-Government Resources, and the Citing Sources tab.
Last Updated: Nov 23, 2015 URL: http://guides.lib.ndsu.nodak.edu/comm112 Print Guide RSS Updates

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Databases (NDSU Libraries)

When searching in these databases, try keywords like:

  • advertising, marketing, PR, "public relations"
  • "mass media", television, news, "news media"
  • "media usage", "media consumption", "mass media use"
  • "young adults", adults

For example: advertising AND "mass media" AND "young adults"

Need information on creating a search? Click here.

Government Resources (Demographics)

Non-Government Resources (Demographics)

  • Nielsen Reports
    Short, detailed reports related to marketing and advertising.
  • Pew Research Center
    Information about national and international issues, attitudes, and trends including media and technology. To start, related information can be found under "Media and News".

Trade Publications (NDSU Libraries)

  • Advertising Age
    Articles on national and international marketing and advertising, statistics on advertising, and special reports.
  • AdWeek
    Includes articles, special reports, interviews, and business profiles on various advertising, marketing, and public relations topics.
  • Broadcasting & Cable
    Focuses on trends in broadcasting and cable, congressional actions, licensing, ratings, and people of note in the industry.
  • Editor & Publisher
    Includes articles, profiles, commentary, and news items of note for newspaper and magazine executives and managers, advertising agencies and public relations.
  • Marketing
    Presents stories across the whole industry as well as major media, branding, direct marketing, and retail sectors.
  • Marketing Week
    Contains news and information about marketing, advertising, and media professionals.
  • O'Dwyer's PR
    Inside news on public relations and marketing communications.
  • Poynter
    Includes information on media-related news and is dedicated to teaching and inspiring journalists.
  • PR News
    Provides information, tools, and knowledge to handle any program.
  • PR Week
    Breaking news, analysis, and opinion make up the content on PR Week, which is considered an essential title for professionals in the United States.
 

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