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NDSU Libraries resources for marketing
Last Updated: Oct 24, 2016 URL: http://guides.lib.ndsu.nodak.edu/marketing Print Guide RSS Updates

Demographics & Statistics Print Page
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Government Data

Find your industry: http://www.census.gov/eos/www/naics/

Non-Govermental Data

  • Best Customers: Demographics of Consumer Demand
    Identifies the top spenders by demographic category for numerous types of products and services.
  • American Buyers: Demographics of Shopping
    Identifies trends in spending for various products and services. Includes breakdowns on quarterly and weekly spending patterns based on demographic categories.
  • American Generations
    Provides generational profiles (iGeneration, Millenials, Generation X, etc.), including detailed demographics.
  • Mergent Intellect
    Search by city, zip code and more to find demographic data from Nielsen. Includes the ability to compare geographic areas.
  • 411 Small Business Facts
    The National Federation of Independent Business operates 411 Small Business Facts to provide statistical information on a variety of topics related to small businesses
  • Ad Age American Demographics
    Provides articles analyzing demographics and spending patterns
  • Arbitron
    Arbitron is the Nielsen of radio--that is, it's the major market research producer for radio
  • BizStats
    Provides business statistics, primarily financial ratios
  • Designated Market Area (DMA) Analysis
    From Nielsen/SRDS, this resource provides updated information on spending patterns and demographics broken down by geographic area in the United States.
  • Marketing Charts
    A series of lists and charts (with sources!) on things as diverse as top books of the year and how many cell phone subscribers have smartphones
  • Nielsen
    Though very useful for professional marketers, especially those in the media field, most information on Nielsen is not free and does require a paid account (the library does not subscribe)
  • Pew Research
    Find demographic data and look at "Projects" for information on specific topics (Internet users, Hispanics, etc.)
  • ZoomProspector
    Intended to be a way for businesses to select the best community to locate in, but also very useful for providing statistics on a given community

International Data

 

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