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NDSU Libraries resources for marketing
Last Updated: May 11, 2015 URL: http://guides.lib.ndsu.nodak.edu/marketing Print Guide RSS Updates

International Marketing Print Page
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Country Profiles

These databases provide a six-factor country risk analysis and data on the population, politics, exports and imports, and GNP of various countries.

  • Business Source Premier
    Under "Publication Type," select "Country Report." Search for your country. On the left of the search results page, under "Geography," limit by your country. Limit to full text and sort by date newest.
  • ABI/Inform Complete
    Click on "Advanced Search." Under "Document Type," select "Statistics/Data Report." In the "Location" box, type in the name of your country. Click on "Search."

Industry Profiles by Country

These databases provide country-specific industry information that may provide valuable information on the country's marketing conditions. Contact Laura Trude for assistance.

  • Business Source Premier: Industry Profiles  
      
    Click on the "Industry Profiles" tab. Browse for an industry category of interest. Click on it to view related subindustries. Includes country-specific industry reports.
  • ABI/Inform Complete  
      
    Click on "Browse." Look at the "Industry and Market Research" options to find relevant industries. The "Business Monitor International (BMI) Industry Reports" include more country-specific industry reports.
  • Euromonitor International Passport
    *Trial through March. Find data on competitors, brand share, consumer expenditures, and more by industry and country. Includes articles on industry trends and consumer lifestyles by country.

Background Information Online

Find historical, cultural, and economic information on your country using these reference resources. These resources are available as part of a trial.

  • Worldmark Encyclopedia of Nations
    Choose a volume from the drop-down list (i.e. Europe for Greece) and select your country. Covers 50 topics, including history, government, foreign and domestic trade, and more.
  • Worldmark Encyclopedia of World Cultures
    Choose a volume from the drop-down list and click on your country. Includes information on relationships, family life, food, employment, recreation, crafts and hobbies.
 

Print Resources

Available in the Business Learning Center reference section located in Barry Hall, Room 22:

Cover Art
European Marketing Data and Statistics 2014 - Euromonitor
Call Number: Barry Hall Library Reference HA 1107 .E87
Provides detailed demographic, economic, and marketing statistics for European countries.

Cover Art
International Marketing Data and Statistics 2014 - Euromonitor
Call Number: Barry Hall Library Reference HA 42 .I56
Offers detailed economic, demographic, and marketing statistics for 160 non-European countries.

International Consumer Markets 2014
Call Number: Barry Hall Library Stacks HF5415.32 .M554 2014
Analyzes consumer markets by industry sector and region. Includes country analysis for 15 nations.

Cover Art
The World's Business Cultures - Barry Tomalin; Mike Nicks
Call Number: HF5389 .T66 2014
Offers guidelines for understanding business cultures around the world. Includes business culture overviews of a dozen regions.

Websites with Country Data

  • CIA World Factbook
    Provides country overviews and economic data, including the GDP; major industries, exports, and imports; population; and political system.
  • FRED: Countries
    Provides economic data. Offers the ability to create and download charts. From the Federal Reserve Bank of St. Louis.
  • United Nations Statistical Yearbook
    Provides country-specific demographics and economic information.
  • Eurostat
    Illustrates statistics for European countries.
  • OECD: Stat Extracts
    Compare economic, social, and demographic statistics by country.
  • U.S. Department of State
    Find information on your country's political and economic situation.

Websites with Industry Information

Also look at your organizations within your industry to find news and statistical information.

Distributors / Partners

Export and Import Information

Additional Resources

North Dakota State University Libraries
NDSU Dept #2080 PO Box 6050
Fargo, ND 58108-6050
Reference (701) 231-8886
Circulation (701) 231-8888
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