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Marketing  

NDSU Libraries resources for marketing
Last Updated: Oct 24, 2016 URL: http://guides.lib.ndsu.nodak.edu/marketing Print Guide RSS Updates

Marketing Research Print Page
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Overview

Marketing research covers a wide variety of topics, including:

  • Target market - who is the primary market for my good or service?
  • Competitive intelligence - who are my competitors and what are they doing?
  • Ad response - how do I make my advertisements appeal to my target market?
  • Ad placement - where and when should I place my advertising to reach my target audience?

Focus Group Resources

Survey Resources

 

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Call the reference desk at: 701-231-8886

Email: ndsu.library.reference@ndsu.edu

Target Market - Secondary Sources from NDSU

Target Market - Free Secondary Sources

Industry Information

To browse the North American Industry Classification System (NAICS) for your industry code, see the Census Bureau website.

Company Information

Also check out company websites, social media, and patent applications. For publicly traded companies, annual reports provide a wealth of information.

  • Business Source Premier (EBSCO)
    Limit your search to "company entity" and search for your competitor to find articles and company profiles. Sort by date newest for the latest information or add "advertis*" to your search.
  • LexisNexis Academic  Icon  Icon
    Click on "Get Company Info" and "Company Dossier." Use "Create a Company List" to find companies in your industry and geographic region.
  • Market Share Reporter
    Provides market share information by brand and company as well as market projections for industries. Select "Include both current and backfile directories" and "keyword" for searching.
  • Mergent Intellect
    Use the advanced search to create a list of companies within an industry and geographic area. Select several similar industries for the best results.

Ad Placement & Response

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