Marketing research covers a wide variety of topics, including:
- Target market - who is the primary market for my good or service?
- Competitive intelligence - who are my competitors and what are they doing?
- Ad response - how do I make my advertisements appeal to my target market?
- Ad placement - where and when should I place my advertising to reach my target audience?
Focus Group Resources
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Call the reference desk at: 701-231-8886
Target Market - Secondary Sources from NDSU
Target Market - Free Secondary Sources
To browse the North American Industry Classification System (NAICS) for your industry code, see the Census Bureau website.
Also check out company websites, social media, and patent applications. For publicly traded companies, annual reports provide a wealth of information.